A Unified Framework for Multi-Domain CTR Prediction via Large Language Models
['Zichuan Fu', 'Xiangyang Li', 'Chuhan Wu', 'Yichao Wang', 'Kuicai Dong', 'Xiangyu Zhao', 'Mengchen Zhao', 'Huifeng Guo', 'Ruiming Tang']
/
ACM Transactions on Information Systems
/ Vol. 43
/ No. 5
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